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Friday, 3-Aug-2012 04:02 Email | Share | Bookmark
How to Track Referred Bookings Using Promotional Codes

Every in-destination tourism business (whether it happens to be an attraction, travel function, or activity provider) images brochures and cut cards for submission to tourists. This doesn't matter what market you will be in, you will find these brochures in the lobbies of resorts, shop methodologies, and traveler offices. Hundreds of thousands (perhaps actually millions) of dollars are spent about the printing and submission of these brochures. However how can you actually track the capability of these brochures? How countless firms actually track their referrals from these imprinted tidbits? Surprisingly, no of the firms I have spoken to over time has actually tracked (effectively) these brochures.Here is a really easy and cost effective method to track direct sales and referrals from the imprinted cut cards. Using the tour function software, set a advertising code or promotion code that will discount the travel OR a certain travel cost by a a certain percentage or fixed amount. For example, you might offer a $5 off or 5% off promotion. Make sure that whenever you create your promotion, that the discount is caused by a certain promotion code that you print exclusively about the brochure or cut card. Your proactive approach may be: \nBook Internet & Save $5(use promotion code "5OFFRACK") \nIf you need the promotion code to suit phone reservations too then make certain that the travel function software may support the use of the promotion requirements for back-office or offline sales as well. Should you need to support phone reservations as well, your action will be: \nBook Internet or Call 555-555-5555 & Save 5%(use or mention code "5OFFRACK") \nIn both cases today the customer which clean up the brochure or cut card has a direct bonus to either call you or book the travel or activity about your site. If they do, your travel function software can tell you the number of bookings were a direct outcome of the promotion tied to the cut card.Note: For those who have already imprinted the brochures then it's not too late to track the referrals. Be sure to add a query to the booking form that requires how they heard of the business and make certain to include "Brochure/Rack Card" as an option. Although it might not be as effective at driving sales as a result of lacking bonus, asking for the source is actually a helpful system for determining where your primary sales referral sources are.Tour Operator Software\n


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